Paid campaigns that pay for themselves. 5–12x ROAS on Meta, Google & LinkedIn.
I'm not just a media buyer. I build the site, design the creative, cut the video, write the copy, then run the ads against it. Fewer handoffs, faster iteration, campaigns where the landing page and the ad actually say the same thing.
Hi, I'm Joyson, 23, based in Belgaum, and four years into running full-funnel performance marketing for brands that need paid spend to turn into revenue, not just impressions.
It started the way most good careers do: I was handed a small ad budget and told not to waste it. I didn't. That account turned into bigger accounts, and bigger accounts turned into what I do now.
What I like about this work is that it's honest. The dashboard doesn't care how good the idea sounded in the meeting: either the ROAS is there or it isn't. That keeps me testing, cutting what doesn't work, and doubling down fast on what does.
I'm currently finishing my MBA in Digital Marketing & E-Commerce at JAIN (Deemed-to-be University), Bengaluru, after a B.Com from KLS Gogte College of Commerce, Belagavi.
The part most people do not expect is how much of this job is not the ad account. I build the landing pages the ads point at, cut the video, write the copy, and wire up the Meta Pixel, Conversions API, GTM and GA4 underneath. That is not a boast about range. It is the reason the numbers hold up, because when the same person owns the ad and the page it lands on, the two stop contradicting each other.
Across four years that has meant roughly ₹25 lakh a month in managed spend at 5 to 7x ROAS. The results I point to — all accounts I managed as a Performance Marketing Associate at Scratchpad — are the ones I can show you the budget for: over ₹80 lakh in a single quarter for a D2C helmet brand at 5.58x blended across 53 campaigns, 725 admission leads at ₹238 each for a private college, and 4.68 million YouTube views on the brand's helmet-safety film.
I work with brands across India from Belagavi, most often in Pune, Bengaluru and Mumbai, and I hold certifications from Google, Google Ads, Meta Blueprint, HubSpot and Amazon Ads. You keep your ad accounts, your Pixel and your data in your own name, always. If that sounds like a low bar, ask whoever ran your ads last who owns the Business Manager.
Two things I will not do. I will not quote a ROAS before I have seen your account, because the honest answer in week one is that nobody knows yet. And I will not take on more accounts than I can run properly, which is why I sometimes say no. A freelancer's real constraint is attention, and pretending otherwise is how client work quietly gets worse.
Know more about me
Selected engagements across travel, healthcare, education and retail, and how each business was helped.
A few more accounts across travel, real estate, hospitality and personal brands.
Content and campaign strategy for a Bengaluru real-estate developer. Buyers deliberate for weeks, so the messaging addressed location, value and long-term returns, converting considered interest into booked site visits.
Across Meta & Google Ads campaigns
12x+, Peak ROAS deliveredDirect-booking growth for a boutique jungle resort in the Western Ghats. Campaigns were routed to the property's own booking page, shifting reservations away from commission-based aggregators and protecting margin on every stay.
6L+ unique viewers · 15,300+ hours watched
47L+, Views on the brand’s safety filmThe stack I actually build and run campaigns with.
Where most of the ₹25 lakh a month runs. Campaign structure and bid strategy matter more than the platform: the same budget split across too many campaigns leaves every one of them stuck in the learning phase.
Catalogue work is where D2C accounts are won or lost. A feed with missing attributes quietly caps what Advantage+ and Performance Max can do, long before creative becomes the problem.
The part that is broken in most accounts I audit. A Pixel firing without the Conversions API behind it loses 20 to 30% of attributed conversions, and the algorithm then optimises against the smaller picture.
I build the pages the ads point at. When the same person owns the ad and the landing page, the two stop contradicting each other, which is usually worth more than another round of bid tuning.
Since Advantage+ took the targeting levers away, creative volume is the main thing left to control. Five genuinely different arguments beat five colours of the same banner.
Organic and paid feed each other. Search intent data tells you what the ads should say, and the ads tell you which keywords are actually worth ranking for.
Where I’ve worked
Scratchpad · Belagavi, India
Running Meta and Google Ads for B2C/D2C e-commerce brands on ₹10L+ monthly budgets. I set up Pixel, CAPI and GTM tracking, build the GA4 events, manage the Shopify catalogue, and report everything through live Looker Studio dashboards. Current accounts are doing 4–7x ROAS.
Artallur Technologies · Belagavi, India
Ran campaigns for education and service businesses across Belgaum and Goa: Meta Ads, Google search, social media, graphic design, video editing and WordPress sites. Most of these clients had no tracking and no reporting when I started, so I built the funnels, set up the measurement, and sent a weekly report on what each rupee was actually buying.
Education & certifications
JAIN (Deemed-to-be University), Bengaluru
KLS Gogte College of Commerce, Belagavi
Before touching an ad account, I want to know what a customer is worth to you and what you can afford to pay for one. Everything else is built on that.
There's no point sending traffic to a page that doesn't convert. I audit the site, the product pages and the tracking before scaling spend.
Clean account structure, clear audience separation, one variable at a time. Ads that lose get cut early; ads that win get more budget.
Weekly Looker Studio dashboards and a straight answer on what worked, what didn't, and what I'm changing next week. No jargon smokescreen.
Tell me what you're selling and the numbers you want to hit.