What these engagements involved

Six engagements, each with a different constraint: a brand with no reputation, a product nobody impulse-buys, a business with no website at all. Below is what the work actually consisted of.

Travel & Tourism · Meta Ads & Design

Travel & Tourism Brand

A travel brand selling curated domestic and international holidays, where the purchase is discussed with a spouse for weeks before anyone books. The campaigns were built for enquiry quality rather than volume, because a travel desk that spends its day on unqualified calls has less time for the buyers who are ready. Brand design and Meta campaigns ran together so the creative promise and the itinerary on the page matched, and the outcome was a pipeline the sales desk could work through predictably instead of in bursts.

Healthcare · Pune · Performance Marketing

Hearing Healthcare Brand, Pune

A Pune healthcare brand in hearing solutions, a category where the decision is slow, often made by an adult child on a parent's behalf, and heavily influenced by trust signals rather than offers. Optimising for cheap clicks would have filled the calendar with people who were not ready. Instead the campaigns targeted high-intent patient enquiries, with the tracking rebuilt so that a genuine consultation request was the only thing counted as a conversion, which is what made the reported returns hold up against actual appointments.

Pre-university college launch creative for the admissions season

Education · Social & Video

Pre-University College, Belagavi

A new pre-university college in Belagavi entering an admissions market against institutions with decades of reputation and word of mouth. With no track record to point to, the work had to manufacture credibility quickly: brand design that looked established rather than new, video that showed the campus and faculty, and social content maintained through the full admissions cycle rather than switched on in the final month. The objective was parents shortlisting a name they had not heard of a season earlier.

Aviation training institute social creative featuring cabin crew

Aviation Training · Social & Design

Aviation Training Institute, Goa

An aviation training institute in Goa, where prospective students research for six to nine months before enrolling and compare a handful of institutes repeatedly over that period. A campaign that runs for four weeks is invisible in that cycle. The content strategy was built for sustained presence instead: consistent social output, design that held up next to larger institutes, and messaging aimed at the questions that actually decide enrolment, such as placement and licensing.

Signage and outdoor advertising company website on a laptop

Print & Signage · WordPress & SEO

Signage & Outdoor Advertising Company

An established signage and outdoor advertising company with a strong local reputation and no digital presence at all, which meant every enquiry depended on someone already knowing them. The work was foundational: a purpose-built WordPress site, written page by page around the services people actually search for, with on-page SEO and a structure that makes each service findable. The result was inbound enquiries from businesses who had never heard the company's name before.

Holistic Healing · Social & Brand

Health & Wellness Practice

A health and wellness practice specialising in trauma healing, working in a category where conventional direct-response marketing is not only ineffective but actively damaging to trust. No urgency tactics, no promises of outcomes. The brand and social direction concentrated on credibility and consistency, letting people arrive at their own pace, and the community that formed around the practice grew from that patience rather than from paid reach.

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Sectors I have worked in

Categories behave differently, and the strategy has to follow the category rather than a template. These are the sectors I have run paid media in, and the commercial logic each one demands.

D2C E-Commerce

Automotive & Safety Gear

Full-funnel performance marketing for direct-to-consumer brands in the automotive and rider-safety category, operating across Meta and Google with a broad product catalogue. The commercial priority is catalogue integrity and margin-aware scaling: campaign structure organised around product profitability rather than volume, with sustained creative testing to prevent audience fatigue in a competitive consideration set.

D2C Sales & Brand Community

Jewellery: 925 Silver & Fine Jewellery

Revenue growth and audience development for hallmarked 925 silver and fine jewellery brands. Discount-led acquisition erodes positioning in this category, so the strategy is built on provenance, certification and ethical sourcing as commercial differentiators. Paid media drives acquisition while structured organic community management supports repeat purchase and referral, reducing long-term dependence on paid reach.

Institutional Lead Generation

Education & Admissions

Admissions acquisition for colleges and training institutes, where the annual intake is determined within a compressed seasonal window and enrolment quality outweighs enquiry volume. Campaigns are constructed programme by programme rather than pooled at institution level, so that each course competes on its own economics and counsellor capacity is directed toward genuinely qualified applicants.

Considered-Purchase Lead Generation

Travel, Hospitality & Healthcare

Extended-consideration categories in which the decision involves multiple stakeholders and a lengthy evaluation period. The work centres on qualification rather than lead volume: demand routed directly to owned booking and enquiry channels to protect margin from intermediaries, conversion events defined as verified enquiries, and measurement configured so that reported performance reflects commercial outcomes rather than platform activity.

More clients & results

A few more accounts across travel, real estate, hospitality and personal brands.

Content and campaign strategy for a Bengaluru real-estate developer. Buyers deliberate for weeks, so the messaging addressed location, value and long-term returns, converting considered interest into booked site visits.

Real Estate Developer, BengaluruReal Estate · Bengaluru

Across Meta & Google Ads campaigns

Direct-booking growth for a boutique jungle resort in the Western Ghats. Campaigns were routed to the property's own booking page, shifting reservations away from commission-based aggregators and protecting margin on every stay.

Boutique Jungle Resort, KarnatakaHospitality

6L+ unique viewers · 15,300+ hours watched

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